Dentists understandably wonder how to grow their practice. Should they focus on direct mail or a better website or a new banner out front?
How about starting with patient comfort.
Ivan Misner, a renowned business networker, once said, “Referrals aren’t given easily. If you don’t take time to establish credibility, you’re not going to get the referral. People have to get to know you. They have to feel comfortable with who you are and what you do.”
One of the best questions you can ask in your practice is what can we do to enhance patient comfort. I remember once posing this question to a dentist and team, and an assistant suggested the doctor stop referring to an injection as a “shot.” She pointed out how nervous patients cringed at the word “shot.” What a great suggestion.
At another practice we helped a shy doctor fine-tune his ability to make useful small talk to get to know his patients better. It was rewarding to see how the doctor built stronger relationships by dedicating an extra minute chair-side.
At yet another practice, we worked on making sure the front office team always greeted patients by their name. People appreciate feeling like more than just another chart.
Growing your practice starts with giving patients reasons to refer their friends and family. And it all starts with finding effective ways to make your patients feel comfortable.