Qualifying Language Undermines Treatment Acceptance
What you say matters, especially if you are talking to dental patients. If you want to understand how qualifying language can undermine your diagnosis and call to action, consider the following two… Continue On +
Expense Series Part 5
Behind staffing costs, direct costs are typically the second largest expense category for dental practices. In the Portland area, a general dentist typically spends 12.3% of their collections on dental supplies and… Continue On +
How Can a Negative Review be a Good Thing?
Is there a way to avoid criticism? The writer Elbert Hubbard once said, “To avoid criticism, do nothing, say nothing, and be nothing.” Since your dental practice is in the business of… Continue On +
They Are Phishing You. Don’t Take the Bait!
You are probably as tired of hearing about ID theft, phishing, phone scams and other schemes as you are of the political infighting in Washington. However, for most people, protecting themselves against… Continue On +
Expense Series Part 4
Do you often send out hundreds of mailers and ask yourself “Am I paying too much to advertise, and is this even working?” If so, you are not alone. Advertising and promotional… Continue On +
Expense Series Part 3
In the previous post of this series we discussed staffing costs and how to analyze them, along with questions to ask yourself if your costs are below market averages. In this post,… Continue On +
Expense Series Part 2
Without a doubt, the costs associated with employing staff and hygienists are the single biggest operating expenses that a practice will have, in fact, staff and hygiene costs on average are just… Continue On +
Why Isn’t Your Hygienist Getting Busier?
If you are consistently adding at least twenty new patients each month per full time dentist in your practice, your hygiene team will gradually get busier with seeing new and continuing care… Continue On +
Expense Series Part 1
“How are my expenses looking?” is one of the most common questions we hear from our clients. Many doctors review the production and collection numbers and can instantly tell you whether their… Continue On +
How to Look Less Attractive to an Embezzler
If you want to minimize the likelihood of experiencing embezzlement, you need to think for a moment like an embezzler. Embezzlers want control and autonomy, they do not want anyone looking over… Continue On +
Effective Communication will Show You Care
A recent survey by the practice management firm Solutionreach indicated nearly one-third of patients consider switching dentists because they do not feel they are having great experiences. One of the main concerns… Continue On +
Make Your Vision Your Action
Malcolm Gladwell once said, “The visionary starts with a clean sheet of paper, and re-imagines the world.” If you were going to start with a clean sheet of paper, how would you… Continue On +