Speaking the Patient’s Language
Imagine if an exterminator informed you, after inspecting your house, that you had isopterans. What would you ask next? Let’s assume the exterminator noticed a puzzled look on your face, so he… Continue On +
What Do Your Patients Want from Your Dental Practice
Recent research by The Rain Group, which is profiled in an article in Inc. magazine, offers some interesting insights into what drives customer behavior. Applying this information to your dental practice will… Continue On +
Make Integrity Contagious
Why is it that people act differently in a group than they would individually? Why would organizations put such little value in customer service, honesty, or the public good while doing everything… Continue On +
The Benefit of Interactions
Researchers Geoffrey West and Luis Bettencourt have discovered interesting characteristics about cities in the United States, namely that cities with denser populations spur greater productivity from each resident. The denser the population,… Continue On +
The Value of Outside Thinking
Alpheus Bingham was a vice president at Eli Lilly when he noticed enormous sums of money were spent trying to solve various technical issues surrounding drug development. After many expensive failures, Bingham… Continue On +
What to Remember with the New Fluoride Codes
With all of the changes in the 2013 CDT codes, it may be easy to overlook how to properly bill out fluoride. In the past, there were separate adult and child fluoride… Continue On +
Remove the Training Wheels
One of the most difficult aspects of hiring someone new is knowing how to effectively incorporate training. How long before you challenge a new hire? Someone once said, “If you wait until… Continue On +
Don’t Mistake Wishes for Goals
Someone once said, “A goal without a plan is just a wish.” Which brings us to the typical conversation between managers and their teams where wishes are mistakenly paraded around as goals.… Continue On +
When Is It Time to Sell Your Dental Practice
When is it time to say when and sell your dental practice? Dentists typically reach this point when they are ready to close the chapter on their dental careers and transition to… Continue On +
Don’t Mistake Longevity for Loyalty
Just because someone has been part of your dental team for years, doesn’t necessarily mean that person is a pillar of your practice. Too many times when initially assessing their teams, dentists… Continue On +
Are Cancellation Fees Effective?
Many dental practices attempt to curb cancellations by charging a fee. But is this effective? Cancellation fees, coupled with appropriate phraseology, work well as a deterrent against patients who call to cancel… Continue On +
Show and Tell
Since we were kids, we have learned through show and tell, which engages our senses and motivates us to listen to what comes next. Unfortunately, the power of show and tell is… Continue On +